Chasing Cool: Standing Out in Today's Cluttered Marketplace by Noah Kerner, Gene Pressman, and Johnny Heller

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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Available from Amazon
Price: $36.49
Updated on 7-25-2010.

Features

Audio CD

Publisher: Tantor Media; Unabridged edition (May 15, 2007)

Language: English

ISBN-10: 1400134242

ISBN-13: 978-1400134243

Product Dimensions: 6.8 x 6.5 x 1 inches

Shipping Weight: 9 ounces ()

Product Description

The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.

Reader Reviews
In a "Cluttered Marketplace" like marketing books, "Chasing Cool" does not stand out. In an effort to isolate the intangible "cool," (which they admit is impossible) the authors cite interviews with artists and business people (mostly from the music and fashion industries) that they believe to be influential as well as relying on their own experiences. Instead of teaching laypeople and marketers what to do, they mostly tip us on what not to do. This would be great if this wasn't the tactic of countless other books. Vague advice like be the first to do something new (or be second, or just be the best), be authentic, take risks etc. is not groundbreaking -- for anyone who has read anything about marketing, or has followed a few top marketing blogs for at least a week, it's downright stale.

Chasing Cool: Standing Out in Today's Cluttered Marketplace
List Price: $49.99
Available from Amazon
Price: $36.49
Updated on 7-25-2010.