How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients from General Business

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Available from Amazon
Price: $9.60
Updated on 6-28-2008.

Features

Audio CD

Publisher: Macmillan Audio; Unabridged edition (August 18, 2001)

Language: English

ISBN-10: 1559276746

ISBN-13: 978-1559276740

Product Dimensions: 5.6 x 4.7 x 0.4 inches

Shipping Weight: 2.4 ounces ()

From Booklist
This is an afternoon read, pure and simple. And chances are good that once readers accept Fox's hard-hitting yet commonsense approaches, they'll accept his sales process, which applies, by the way, to selling widgets, promoting intangible services, or selling yourself. Every one of the author's 50 two-page to four-page chapters contains just one nugget of information more than the preceding section, enough to keep the momentum and the attention. A sad story about the hazards of drinking coffee (it spilled--and the prospect was then distracted by a second crisis) is followed by a notice not to eat a major meal during a sales lunch, which is promptly followed by "no pen in the shirt pocket" advice. Fox's seemingly disparate hints and tips, in short, comprise a very logical and memorable way of rainmaking, and a short tome that will show anyone the how-tos. Barbara Jacobs
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.

Gerald Sindell, President, Publishing Consulting Services
"the best book on selling I've seen. Period." --This text refers to an out of print or unavailable edition of this title.

Reader Reviews
This review is from: How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients (Hardcover) I would give this book 4 stars except the title is so misleading. Perhaps I am jaundiced on this point, knowing many of the top rainmakers in the world in investment banking, advertising, law, and consulting as I do. NONE of them would have become rainmakers if they had followed the advice of this book. They might have become fairly effective salespeople instead. Rainmakers find ways to connect with people well beyond anything considered in this book. In fact, since no research is cited by the author, I wonder if any research was done to write this book. It has the feeling of being a memoir of what the author has found works for him. The only part of the advice that I thought was wrong was the insistence on using canned questions to move the prospect along. Sophisticated customers spot these a mile away, and run in the opposite direction. You will simply be manipulating people, and that's NOT the way to be a rainmaker. Having had my expectations falsely raised by the title, I still yearn for a good book on being a top rainmaker based on the best practices of what they actually do. Perhaps someone else will write that book. If you want a short book on selling that covers many of selling's important principles, this is a perfectly okay book. If you have been selling for more than 5 years, there's probably not much here to help you unless you totally lack emotional intelligence (in that case, read Daniel Goleman's excellent book, Emotional Intelligence). Comment | Permalink | (Report this)

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Available from Amazon
Price: $9.60
Updated on 6-28-2008.