Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition... by W. Chan Kim and Renee Mauborgne

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition... from General Business

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition...
Available from Amazon
Price: $18.22
Updated on 6-28-2008.

Features

Audio CD

Publisher: Your Coach Digital; Unabridged edition (September 25, 2006)

Language: English

ISBN-10: 1596590688

ISBN-13: 978-1596590687

Product Dimensions: 6 x 5.3 x 1.3 inches

Shipping Weight: 6.4 ounces ()

Reader Reviews
I think the blue ocean concept is valid, but the best way to communicate it is in an HBR article or wikipedia. It's just not revolutionary enough to warrant reading such a long book in 2008. There's little I learned from this book that is not already well summarized on wikipedia, or the same author's Value Innovation article in HBR (1997). Additionally, I think the value innovation concept is touched on sufficiently well in modern b-school texts. (ie. Strategic Market Management by David Aaker) However, the primary reason I'm giving this a low 2-star rating is the delivery. If I was writing this review attached to the book itself, I'd give it 3-4 stars for the content... but I'm writing this review attached to the CD edition. The reader has a monotone voice and he mispronounces so many words that the delivery interfered with my ability to extract value from the content. Every time he mis-pronounced a word it set me back a few seconds to think about what he tried to say rather than digesting the meaning of what he said. Examples: Crux was pronounced like crooks Paradigm was pronounced pair-a-deem Unveil was pronounced un-veal These are admittedly little errors, but as other reviewers have pointed out, there are so many of them that it gets really annoying and interferes with the learning process. In summary, I recommend you read the HBR value innovation article & wikipedia on this concept. The concept in the book is now

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition...
Available from Amazon
Price: $18.22
Updated on 6-28-2008.